Priscilla Iyari is a testament to marketing excellence and innovation in the digital age. Her journey from Lagos to Toronto exemplifies the evolution of modern marketing leadership, combining traditional brand management with cutting-edge digital transformation strategies.

Early Career: Building a Foundation in Communications

Priscilla’s marketing journey began in the heart of Nigeria’s media landscape. As an On-Air Personality at Unilorin 89.3 FM, she developed the communication skills that would later prove invaluable in her marketing career. Her programs, including “TGIF Overnight Lounge” and “The Afternoon Drivetime Show,” showcased her ability to engage audiences and create compelling content.

Her professional trajectory accelerated at Globacom, where she managed a 14-person team as Project Coordinator and SIM Registration Supervisor. This role marked her entry into corporate stakeholder management and project leadership.

At BDC Communications, Priscilla expanded her expertise in brand management, handling prestigious accounts including:

• Dufil Prima Foods
• VConnect
• Nobel Carpets

Her work on the Indomie Independence Day Awards demonstrated her capability in event marketing and brand activation.

Digital Transformation and Banking Innovation

At Wema Bank Plc, Priscilla revolutionized digital banking initiatives as Brand and Marketing Communications Manager. Key achievements included:

• Organizing the bank’s inaugural Hackathon with $10,000 in seed funding
• Successfully onboarding celebrity brand ambassador Teni
• Implementing integrated marketing campaigns that enhanced customer engagement

Her leadership at Advans Microfinance Network showcased her digital transformation expertise:

• Launched the innovative Adspire multi-dimensional banking app
• Expanded the branch network from 9 to 21 locations
• Secured four international and local awards
• Implemented comprehensive, integrated marketing communication strategies

Global Impact in Fintech and Social Innovation

Priscilla’s role at Quickteller, an Interswitch Group subsidiary, demonstrated her ability to elevate fintech brands globally. Her integrated marketing approaches and digital strategies transformed Quickteller into a recognized name in international fintech.

Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition in Toronto, Priscilla combines marketing expertise with social impact. Her work focuses on:

• Developing comprehensive marketing strategies
• Managing multi-channel communications
• Building strategic ecosystem partnerships
• Advancing financial inclusion initiatives

Leadership in Women’s Empowerment

Beyond her professional achievements, Priscilla contributes to women’s economic empowerment as a Career and Business Mentor at the Women’s Economic Council. Her mentorship supports emerging women entrepreneurs and professionals, exemplifying her commitment to fostering leadership in marketing and business.

Priscilla Iyari’s career exemplifies the evolution of marketing leadership in the digital era. From traditional media to digital transformation, her journey offers valuable insights for aspiring marketing professionals and demonstrates the impact of innovative marketing strategies in global business.

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