Jessica Anuna is a trailblazer in African e-commerce. She is a female tech CEO making big strides. Her company, Klasha, offers new ways to pay online, making shopping easier for Africans. Anuna’s journey in entrepreneurship has been marked with unswerving tenacity.

Jessica Anuna was born in Nigeria and raised in London. She holds a Journalism degree from City University of London. She also studied Chinese at Imperial College, London and King’s College, London before continuing her studies at Jiao Tong University in Shanghai.

As one of the few successful Black female CEOs in the tech sector, Anuna is a role model. She was named in Forbes’ 30 (a selection of women under-30) for her work in e-commerce. Her selection shows her relevance in the growing online payment business in Africa.

Jessica Anuna‘s Rising Stature in the Tech World

Jessica Anuna’s rising stature in digital commerce is due to her innovative spirit which was already evident when she worked for big companies like Amazon and Shopify.

As Klasha’s founder and CEO, Anuna is leading innovation in online payments. Her company supports African commerce by making transactions easy. Klasha Checkout lets merchants in the Diaspora accept payments in local African currencies. Her work in promoting innovation in payments and digital commerce in Africa is paving the way for a more connected and accessible marketplace. Her achievements serve as an inspiration to aspiring entrepreneurs and a reminder that digital commerce in Africa can only grow bigger.

Building Klasha

Klasha’s launch was a big step for African e-commerce, bringing African e-commerce solutions to meet the growing need for online shopping. With over 400 million internet users in Africa, e-commerce is set to hit $29 billion in the coming years and Klasha aims to connect global businesses with African consumers, making cross-border payments easier in local currencies.

Since its launching, Klasha has handled over 20,000 transactions, growing by 366% each month. It has also set up courier networks from the United Kingdom,  the United States, the Middle East to Africa, tackling infrastructure issues in the process. Klasha plans to work with all 41 African currencies, starting with the Nigerian naira, the Ghanaian cedi, and the Kenyan shilling.

Klasha wants to be the main way for African consumers to buy from global retailers. With funding from TechStars Dubai and Ginco Investments, Klasha is ready to boost African e-commerce.

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