Artificial intelligence (AI) is revolutionising industries worldwide, particularly retail technology, where advanced algorithms and data analysis transform customer experiences and business operations. In this arena, two giants, China and the United States, dominate, leveraging AI to reshape how people shop. Examining these nations’ strategies provides valuable insights as Nigeria seeks to develop its technology sector.

China: A Retail Powerhouse Fuelled by AI

China’s rapid advancement in AI is largely driven by its massive population, strong government support, and innovative tech companies. Retail leaders such as Alibaba and JD.com have seamlessly integrated AI into their operations in China. For instance, Alibaba’s Hema supermarkets merge online and offline shopping. Shoppers can scan QR codes to access detailed product information or have goods delivered to their homes in under an hour. Similarly, JD.com utilises AI for automated warehouses and drone deliveries.

China’s extensive use of mobile payments is another critical factor. Platforms like Alipay and WeChat Pay have made cashless transactions ubiquitous, driving retail efficiency. In 2021, China invested over $17 billion in AI, solidifying its position as a global leader.

The United States: Innovation at the Core

The US remains a strong contender in AI and retail technology thanks to its robust tech ecosystem and culture of innovation. Amazon, for example, employs AI to personalise customer experiences, optimise supply chains, and power its cashier-less Amazon Go stores.  These stores use sensors and computer vision to track purchases, allowing customers to “grab and go.”

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